Creative intelligence for app founders

Know what to film before you open TikTok.

Overindex finds videos that beat their creator’s usual reach, watches what made them work, and turns them into hooks, scripts and shot lists—with every recommendation linked to the source.

Card required · one standard research run included · plan billing starts after 7 days

overindex / briefs / calorie-tracking-apps Brief ready
CALORIE TRACKING APPS

What to film next

Evidence linked
01Rank the category

Comparison videos make the product choice itself the story.

02Lead with the situation

Questions frame a familiar problem before the app appears.

03Show the shortcut

A bold claim works when the product demo immediately proves it.

FORMAT 01

“Worst to best” product ranking

comparison
SHOOT THIS

Rank three tools in 15 seconds. Put the winner last, show one proof moment for each, and end on the product action—not a logo screen.

HOW IT WORKS

From a niche to tomorrow’s shot list.

A standard run targets up to 40 relevant videos and keeps the evidence visible from discovery to concept.

  1. 01

    Describe your market

    Start with a niche, product category, hashtag, sound or account. Overindex expands the search and finds candidates.

  2. 02

    Let it watch

    The model examines the actual video and audio: opening hook, pacing, on-screen text, proof, product moment and CTA.

  3. 03

    Open a cited brief

    Get repeatable formats and shootable concepts. Every conclusion keeps a path back to the video that supports it.

BUILT FOR THE NEXT SHOOT

A brief your camera roll can act on.

Overindex is designed around the decision a founder has to make: what can I film next, and why is this angle worth testing?

Hooks with context

See the opening line together with the visual move and the source—not a detached swipe file.

Beat-by-beat concepts

Turn a format into a hook, timed beats, shot list, sound direction and CTA you can record.

Performance in perspective

Compare evidence inside its account and niche context before treating an outlier as a playbook.

PRICING

Choose the research pace that fits your launch.

Three plans for one app, a growing portfolio or a small studio. Each starts with the same transparent trial.

Starter
$39/month
7-day trial

One app, one founder. A brief every week and your own account tracked.

  • 8 standard research runs a month — ~40 videos each, actually watched. About 300 videos a month.
  • 1 tracked source — accounts, keywords, hashtags or sounds watched on a schedule
  • 25 follow-up questions per run on the house, then from your credits
  • The agent in Claude Code, Cursor, your terminal and your code — MCP, CLI and REST included
Start your 7-day trial

Card required. Nothing is charged for 7 days and the trial includes one full run. On day 8 you are charged $39 unless you cancel in Polar’s customer portal.

Founder
$79/month
Most popular

Research every niche you sell into and track the competitors that matter.

  • 25 standard research runs a month — ~40 videos each, actually watched. About 1000 videos a month.
  • 5 tracked sources — accounts, keywords, hashtags or sounds watched on a schedule
  • 25 follow-up questions per run on the house, then from your credits
  • The agent in Claude Code, Cursor, your terminal and your code — MCP, CLI and REST included
Start your 7-day trial

Card required. Nothing is charged for 7 days and the trial includes one full run. On day 8 you are charged $79 unless you cancel in Polar’s customer portal.

Studio
$179/month
7-day trial

Several apps or a small team, with the whole roster tracked.

  • 70 standard research runs a month — ~40 videos each, actually watched. About 2800 videos a month.
  • 20 tracked sources — accounts, keywords, hashtags or sounds watched on a schedule
  • 25 follow-up questions per run on the house, then from your credits
  • The agent in Claude Code, Cursor, your terminal and your code — MCP, CLI and REST included
Start your 7-day trial

Card required. Nothing is charged for 7 days and the trial includes one full run. On day 8 you are charged $179 unless you cancel in Polar’s customer portal.

Every plan: five shootable concepts per run — hook line, beats with timestamps, shot list, sound, CTA, forecast — and top-up packs any time. A run that watches fewer than 60% of its targeted videos refunds itself automatically. Payments and VAT are handled by Polar, our merchant of record.

WHEN YOU WANT IT

The product first. Agent access included.

Use the web app or ask from your existing agent. In ChatGPT and other MCP Apps hosts, the cited strategy opens inline with video previews, links and the complete filming plan—not just a wall of text.

Explore developer access
ChatGPTMCP APPOpenClawMCPClaude CodeMCPCursorMCPTerminalCLIYour productREST API
QUESTIONS

The useful details.

Does Overindex really watch the videos?

Yes. The analysis uses the video and audio—not just a thumbnail or view count—to identify hooks, beats, on-screen text, pacing, product moments and calls to action.

What is a standard research run?

A standard run targets up to 40 relevant videos. Source availability can vary; a run that watches fewer than 60% of its target refunds itself automatically.

Are the TikToks shown above real?

Yes. Every card uses a frame from committed evaluation evidence and links to the original public TikTok. The surrounding brief is clearly labelled as an illustrative product preview.

Can the brief appear inside ChatGPT?

Yes. Connect Overindex over MCP and ask for a content strategy. Compatible MCP Apps hosts show the visual artifact inline; clients without embedded UI still receive the same structured formats, video links and filming instructions.

What happens after the trial?

You choose a plan and add a card before the trial begins. The trial lasts 7 days and includes one standard run. The selected plan renews on day 8 unless you cancel in Polar’s customer portal.

Stop guessing at the next post.

Start with one cited brief and turn your niche into a shoot list.

Start your 7-day trial